Latest in Consumer 2018

In the past 12 months, CIL’s consumer and hospitality team surveyed 35,000 global consumers in a variety of sectors.

They identified six top trends which all leisure businesses should be keeping front of mind. These include:

1. Transient brand loyalty
2. Convenience is king
3. Endorsements driving purchases
4. Narrowing tech-gen gap
5. Showing tribal alignment
6. Seeking maximum value