Latest in Consumer 2018
1st November 2018
In the past 12 months, CIL’s consumer and hospitality team surveyed 35,000 global consumers in a variety of sectors.
They identified six top trends which all leisure businesses should be keeping front of mind. These include:
- Transient brand loyalty
- Convenience is king
- Endorsements driving purchases
- Narrowing tech-gen gap
- Showing tribal alignment
- Seeking maximum value